The Things I Get in the Mail...
Abstract:
So today I received a promotion from 20th Century
Fox addressed to the "Ministry Leader."
Body:
There were two posters in the manilla envelope.
One was a postcard-size "mini-poster" on their 2-disc DVD set
Ronald Reagan: An American
President. The other was a full-size poster
for Fat
Albert.
From the promotional letter:
To enhance... quality family time with appropriate entertainment, 20th Century Fox Home Entertainment, one of the largest producers (blah blah blah)... would like to give you a sneak peek at some upcoming [movies] ...that will entertain your congregation and their families in an atmosphere promoting proper moral and family values.
This is all very interesting.
The dominant dialogue (monologue, actually) in the media recently has been this surprising finding that many in the voting and buying public are concerned about "moral values." This mailing is obviously an attempt to connect with a conservative religious demographic. No doubt they, along with the rest of Hollywood, are also feeling a bit sheepish about not jumping on the Passion bandwagon when they had the chance. The letter closes with:
We wish you and your congregation the best of the holiday season as we celebrate the Lord's birth and the beginning of a new year.
Whose Lord, I wonder?
The promotional doesn't really bother me. I just find it interesting how the public interpretation of the election results and subsequent events get played out in many different ways. What do Reagan and Fat Albert have in common? Something we can sell? I know! Family Values!
What I truly long for is a popular movement in Christianity that would have something to do with living a really alternative lifestyle. Not a choice between some secularly-defined continuum of conservative and liberal, or red and blue, or sexually libertine and prudish, or pro-life and pro-choice. A movement like that would be hard to market stuff to. Maybe that is why it is so hard to create, sustain, or find such a movement.
From the promotional letter:
To enhance... quality family time with appropriate entertainment, 20th Century Fox Home Entertainment, one of the largest producers (blah blah blah)... would like to give you a sneak peek at some upcoming [movies] ...that will entertain your congregation and their families in an atmosphere promoting proper moral and family values.
This is all very interesting.
The dominant dialogue (monologue, actually) in the media recently has been this surprising finding that many in the voting and buying public are concerned about "moral values." This mailing is obviously an attempt to connect with a conservative religious demographic. No doubt they, along with the rest of Hollywood, are also feeling a bit sheepish about not jumping on the Passion bandwagon when they had the chance. The letter closes with:
We wish you and your congregation the best of the holiday season as we celebrate the Lord's birth and the beginning of a new year.
Whose Lord, I wonder?
The promotional doesn't really bother me. I just find it interesting how the public interpretation of the election results and subsequent events get played out in many different ways. What do Reagan and Fat Albert have in common? Something we can sell? I know! Family Values!
What I truly long for is a popular movement in Christianity that would have something to do with living a really alternative lifestyle. Not a choice between some secularly-defined continuum of conservative and liberal, or red and blue, or sexually libertine and prudish, or pro-life and pro-choice. A movement like that would be hard to market stuff to. Maybe that is why it is so hard to create, sustain, or find such a movement.
Posted: Mon - January 3, 2005 at 08:38 AM |
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Dave Barnhart
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contact: dave at davebarnhart dot net
Why Vulgar Homiletics?
Personae:
All Consuming | Del.icio.us | Last.fm | MySpace | Zaadz
contact: dave at davebarnhart dot net
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Published On: Aug 15, 2006 01:49 PM
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Published On: Aug 15, 2006 01:49 PM