Tuesday, January 29, 2008
Why Obama Will Win: Learned Optimism, Hope, and the Power of Words
Martin Seligman is a behaviorist. He is best known for his experiments exploring the idea of “learned helplessness.” Dogs were exposed to repeated, unescapable electric shocks. When they were given the opportunity to escape the shocks, simply by leaping over a barrier, they did not. They simply stayed there and took it. They had learned to be helpless. I’ve seen it often enough in the eyes of people who come in to my office to talk, to pray, to cry.
What is less known is his related idea, “learned optimism.” He explores the idea in his book of the same name. His operational definition of an optimist is someone who attributes success internally (due to one’s own good qualities, hard work, etc.) and attributes failure externally (circumstances beyond one’s control like the weather, other people, etc.).
One of the most fascinating chapters is on optimism’s influence on presidential elections. Seligman and his assistants analyzed the speeches of all of the presidential candidates in the 20th century. They came up with a way to score how optimistic a speech was by how often success was attributed internally, and how often failure was attributed externally. Without exception, the candidate with the highest optimism score won. Seligman’s findings reminded him of an idea from science fiction, Isaac Asimov’s “psychohistory,” the scientific way of predicting the behavior of societies.
It doesn’t take long to think back over recent elections and simply ask, which candidate was most optimistic? Remember these pairings? Bush vs. Kerry. Bush vs. Gore. Clinton vs. Dole. Clinton vs. Bush. Bush vs. Dukakis, Reagan vs. Mondale, Regan vs. Carter, Carter vs. Ford. In every single pairing, the president who seemed the most optimistic won. As you look back over the names of the men who lost the elections ask yourself - did any have a compelling vision of the future? Did they sound optimistic?
When I’ve mentioned this theory to other people, sometimes they will roll their eyes and say something like, “oh no, you mean all someone has to do is sound positive? What if they’re positively wrong?” But I think that question misses the point. One thing people look for in a leader is their ability to articulate a vision and chart a course for the future. They don’t want someone who uses phrases like, “economic malaise” or “inconvenient truth.” Or, if a leader does use phrases like that, they’d better have something equally positive to counterbalance it. “Audacity of hope” has a nice ring to it.
And although his opponents often sneer at Obama’s persuasive and empowering rhetoric, the fact is that little unites a country like a great orator. Words are ideas. They influence the way we think and act. “We have nothing to fear but fear itself.” “I have a dream.” “We will fight them on the beaches…” In Christian theology, the Word is a big deal: the word creates the world, becomes flesh, and brings life. We’ve been starving for good words for eight years. The words we’ve heard instead are about redefining torture or our civil rights or the mission in Iraq. Some people’s actions make us lose faith in words. Others use words to restore our faith.
Anyway, Seligman didn’t apply his theory to primaries (as far as I know), but I think in the Obama/Clinton pairing, Obama wins. Again, you can see the same problem with Edwards - although he speaks the truth, and his message sounds prophetic, he doesn’t sound optimistic. As for the Republican candidates and optimism: McCain, Guiliani, Huckabee, Romney - well, it’s just painful. Can any of them articulate a vision?
I must confess, I’ve learned a bit of helplessness myself after these last two national elections. Part of what will determine the outcome of this election is if Americans have learned helplessness, and stay home instead of voting. It is possible that people, like Seligman’s dogs, have learned that nothing they do makes a difference. It takes a significant infusion of hope to get people to see the possibilities, to help them learn that they don’t have to lie down and take the abuse.
Listen to an Obama speech. Can you hear the influences in his rhetoric? There’s some black preaching. There’s a bit of Kennedy and some King and maybe even some Reagan. As a preacher, I believe in the power of the right word at the right time. Given Seligman’s research, I will be shocked and amazed if he doesn’t win the primary next week, and the election in ‘08.
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